Optimizing airline and hotel distribution without sacrificing customer experience: mission impossible?

Tourism distribution tools today must meet a dual requirement: be efficient for management , and remain pleasant to use for agents . But can we really reconcile automation, AI, and a seamless user experience? At Afidium, we think so, provided we rethink the tools differently.

Automate without dehumanizing

Automation is now at the heart of distribution strategies. Calculating the best issue dates, detecting price discrepancies, verifying files: all these tasks can (and should) be automated to improve profitability. But these optimizations must not come at the expense of the user experience , nor the specific needs of each customer.

Our solutions integrate algorithmic intelligence , but always with human and contextual control . Sasha's engine, for example, can process thousands of files in batches while leaving the agent in control of critical actions. Quality control, meanwhile, identifies gaps or inconsistencies without blocking the progress of the file, but by fine‑tuning sensitive areas.

Concrete cases: when technicality rhymes with fluidity

Take IaQoBo . By consolidating multiple airline and hotel booking sources into a single interface, this solution drastically reduces the time spent switching between platforms. But most importantly, the interface is designed with agents in mind : smart filters, clear display, unified booking process... We don't sacrifice performance for simplicity, we combine them.

With Sasha , the promise is twofold: to bring together all multi‑source files (GDS, hotel, mid‑office, etc.) and enable their batch processing . This allows agents to gain productivity without ever losing control over the data, nor their ability to customize an action.

Finally, quality control acts upstream. It prevents errors that harm the customer experience : missing data, absent OSI remarks, inconsistencies on segments, etc. The tool identifies, alerts, or corrects according to business rules. Result: fewer anomalies, fewer returns, more peace of mind for agents and customers alike .

Towards an intelligent and human back office

A good tool isn't just a powerful engine. It's an interface designed for real‑world use , automation that understands when to hand over to a human, and business logic that's respected at every step.

This vision guides every development. We believe that technology should not just accelerate processes: it must also strengthen business expertise, reduce mental load, and enhance the role of the agent .

Optimizing distribution, yes. But never at the expense of those who make it possible.